Beyond Borders Blogs provides deep insights and real strategies for global marketing, with a special emphasis on the Korean market. It’s a resource for marketers looking to enhance their strategies through understanding cultural nuances. Subscribe to gain access to expert Korean marketing strategies and transform your global marketing approach.
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스타트업 성공 확률을 높이는 10가지 질문과 7가지 아이디어 레서피
스타트업 성공을 위해서는 문제 중심 접근과 창업자-시장 적합성을 갖춘 아이디어를 선택해야 한다. 나쁜 아이디어를 피하고, 의사결정 시 시장 검증과 실행의 중요성을 강조하며, 좋은 아이디어 평가 및 발견 방법론을 제시한다. 시장 변화에 민감하게 반응하고, 빠른 실행이 필요하다.
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Fusion or Confusion? The Challenges and Triumphs of the Big Blur in Marketing
The “Big Blur” in collaboration marketing blurs traditional distinctions between marketing roles and industries. Teams are interdisciplinary, roles overlap, and skill sets are fluid. Industries collaborate more frequently, resulting in shared consumer insights and blended value…
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Adapting to the Speed of Homo Promptus: 8 Tips for Real-Time Marketing Success in Korea
“Homo Promptus” envisions a future where humans adeptly handle rapid technological changes and prioritize quick decision-making. Marketers targeting this audience should focus on immediate engagement, personalization at scale, predictive technologies, multi-channel presence, micro-moments, ethical marketing, dynamic…
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Bridging Cultures: A Foreigner’s Guide to Business Etiquette in South Korea and Beyond
Navigating South Korea’s business landscape as a foreigner requires understanding local customs and business etiquette. This concise guide provides essential tips for effective communication, business protocols, and relationship-building in South Korea, as well as universal etiquette…
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Mastering the Fundamentals: The Key to Truly Thinking Outside the Box
The phrase “thinking outside the box” symbolizes creativity. To innovate meaningfully, understanding the foundational knowledge is key. For instance, strategic frameworks like SWOT analysis and Porter’s Five Forces are crucial. Mastering basics is essential for creative…
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Winning Hearts: Learning the Crucial Differences Between Branding and Marketing from the World of Dating
Branding in dating is about why you’re drawn to someone, building a deep connection based on values. Marketing is the tactical execution to deepen the relationship with thoughtful gestures. Loyalty building is the outcome of branding,…
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